Uplevel strategic planning to hit your most important goals
From setting annual plans to budgeting, Asana helps you prioritize critical goals to accelerate your company’s bottom line.
![[Upmarket] Award (logos) Strategic Planning](https://assets.asana.biz/transform/ea22aad7-04c6-403a-be05-2a876ad0fed7/uses-strategicplanning-awards?io=transform:fill,width:2560&format=webp)
Recognized as a leader by experts
Only Asana connects company-wide goals to the work needed to achieve them
Asana is the only work management platform where goals live alongside the work you do to achieve them. With Goals, your team can easily see—and orient—around your most important work.
Align strategy and action to deliver results
Connect resources and priorities to revenue-driving work in order to deliver faster results. Track and share progress towards goals and empower teams to prioritize important work.
Set objectives and track results in one place
From annual planning to individual KPIs, clearly set and share goals with stakeholders. Then, easily track progress towards your goals with real-time data from integrations like Salesforce.
Increase visibility into strategic initiatives
See how work connects to goals, so your team can focus on the highest-impact work. Clearly match resources to revenue-driving work in order to deliver fast results.
Teams are able to use Asana to make decisions to meet our goals.
Sebastian Todt
Director for Business Intelligence & Operations, Joyn
Whether a campaign has a 3-day or 30-day turnaround, tracking many different types of projects in one unified ecosystem has been tremendously helpful for us.
Steven Tai
Director, Marketing Operations, Gannett
I’m a visual learner, so I use Portfolios and Workload often. I can see a weekly timeline that shows exactly which tasks are due on a certain day. Visibility into the creative team’s bandwidth is the biggest change from our previous system.
Jessie Geisen
Brand Marketing Manager, US, Benefit Cosmetics
As Zoom grew, we wanted a standard view of everything going on so we could prioritize work and make business decisions. We needed visibility, accountability, consistency in how work gets done, and knowledge sharing across teams.
Ariel Chavan
Head of Security Product and Program Management, Zoom
Spot blockers before they arise
Track how revenue-driving work is performing in one place, so you can quickly pinpoint blockers and proactively resolve project risks. Know exactly what you need to focus on in order to hit your ambitious goals.
Act on real-time insights to stay on track—and on budget
Only Asana allows you to report against your entire organization’s project data—without limits. Easily identify which projects are on track and which need additional attention. Stay on budget and deliver goals ahead of schedule.
Track work from every angle
Identify the critical path of milestones that help you achieve your goals
Important initiatives like annual planning and product launches are made up of a series of essential milestones and deliverables that need to be completed on time. Clearly spot the critical sequence of tasks so you can deliver on time and on budget.
How Asana uses Asana for strategic operations
Deliver campaign work on time
To hit your campaign goals on time, you need to understand how long each task takes. Get a clear view of how long your team spends on tasks and projects by comparing estimates and actuals—and adjust mid-flight if necessary.
Get started
Manage team capacity across initiatives
When team members from different departments are staffed on cross-functional projects, it’s hard to see how much time they have for your important work. Visualize team capacity in one place to resolve potential blockers and hit your goals on time.
Improve capacity planningAct on real-time insights to stay on track—and on budget
Only Asana allows you to report against your entire organization’s project data—without limits. Easily identify which projects are on track and which need additional attention. Stay on budget and deliver goals ahead of schedule.
Track work from every angleIdentify the critical path of milestones that help you achieve your goals
Important initiatives like annual planning and product launches are made up of a series of essential milestones and deliverables that need to be completed on time. Clearly spot the critical sequence of tasks so you can deliver on time and on budget.
How Asana uses Asana for strategic operationsDeliver campaign work on time
To hit your campaign goals on time, you need to understand how long each task takes. Get a clear view of how long your team spends on tasks and projects by comparing estimates and actuals—and adjust mid-flight if necessary.
Get startedManage team capacity across initiatives
When team members from different departments are staffed on cross-functional projects, it’s hard to see how much time they have for your important work. Visualize team capacity in one place to resolve potential blockers and hit your goals on time.
Improve capacity planningFeatured templates
Check out our easy-to-use templates for popular projects and processes. Then, customize them for your workflows.
![[Templates] Sales Pipeline (Card image)](https://assets.asana.biz/transform/387f7b65-031c-4b14-a9bf-02261d8f8029/TG23-web-thumbnail-021-call-log-static-2x?io=transform:fill,width:2560&format=webp)
![[Templates] Sprint Planning (Card image)](https://assets.asana.biz/transform/88403e40-b88c-4734-b80b-4880e8f16679/TG23-web-thumbnail-029-discount-code-static-2x?io=transform:fill,width:2560&format=webp)
![[Templates] Campaign management plan template banner image](https://assets.asana.biz/transform/768c192e-c613-413c-b3c4-3665512f5f5a/TG23-web-thumbnail-017-timeline-static-2x?io=transform:fill,width:2560&format=webp)
Features and capabilities
Universal Reporting
Reporting translates project data into visual charts and digestible graphs. Pull data from any project or team to get an accurate picture of what’s happening.
Goals
Connect Goals to the work you’re doing to hit them. Effortlessly identify the projects that support key business objectives so you can prioritize work that delivers measurable results.
Portfolios
Organize and track all of your team's multiple projects in a single view with Portfolios. See how all your projects are progressing, then drill in for more details to address risks.
Universal Workload
With Universal Workload, you can easily identify over- or under-allocation of resources across every project. Then, use executive reporting to get at-a-glance insight into projections vs. actuals.
Critical path
Highlight a project’s longest chain of dependent tasks with critical path. See which tasks directly affect your project’s completion date so you can get your most important deliverables done on time.
Salesforce integration
Track revenue-based goals by combining real-time Salesforce data with Goals. Automatically update goal progress in Asana with data from Salesforce, so you can measure how you’re tracking against revenue targets.
Dashboards
Get a sense of how work is progressing in real time with Dashboards. Zoom out from the day to day to quickly understand your project’s progress, or customize Dashboard charts to focus on your own data.
Status updates
Share status updates that are directly connected to the work your team does, so you can reduce manual work, centralize information, and keep everyone up to date.
Dependencies
Mark a task as waiting on another task with dependencies. Teams with collaborative workflows can easily see what tasks they’re waiting on from others, and know when to get started on their portion of work.
Timeline
Timeline View is a Gantt-style project view that displays all your tasks in a horizontal bar chart. With Timeline View, you can easily track how the pieces of your plan fit together.
Calendar
View any project in Calendar view to see all upcoming and past work in a calendar format. Give stakeholders insight into task due dates, as well as the larger cadence of scheduled project work.
Time tracking
With native time tracking, quickly estimate expected and actual time spent on tasks. Get better real-time estimates on project progress which is essential for budgeting and forecasting.
Frequently asked questions
Can I try strategic planning with Asana for free?
Why do I need software for strategic management?
How should I choose a strategic management tool?
Get started with the leading software to set Objectives and Key Results (OKRs), according to G2 Crowd⁴
1. For more info on our G2 enterprise review
2. For more info on our 2023 Gartner Peer Insights Customers' Choice recognition for Collaborative Work Management. The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings: and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.
3. For more info on The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report
4. For more info on our G2 Crowd OKR review